One District One Product Nandyal, Andhra Pradesh Nandivargam Plain Towels and Plain Lungies

 

One District One Product Nandyal, Andhra Pradesh Nandivargam Plain Towels and Plain Lungies

                 One District One Product Nandyal, Andhra Pradesh Nandivargam Plain Towels and Plain Lungies

1.Vision of Districts as Export Hubs:

                     “Each district of our country has a potential equal to that of one country, each of our districts has the capacity equal to a small country in the world.. why should each district not think of becoming an export hub?  Each of our districts has a diverse identity and potential for global market”.

Honourable Prime Minister of India, Shri Narendra Modi.

Foreign trade from India constitutes of 45% of its GDP. Until 2019, only the central government was engaged in the decision making of foreign trade, without any participation or involvement of state and/or district stakeholders. However, now, understanding that there are diverse elements that contribute towards and enabling and conducive foreign trade environment; the central government has identified that with policy & strategy, active support of the state governments and district administration are also equally required.

Thus, to decentralize the existing activities, to boost local production & its exports and to ensure active participation of state & district stakeholders, vision of district as export hubs was put to action. Department of Commerce, through Directorate General of Foreign Trade (DGFT) is working with the State/UT Governments to achieve this objective.

DGFT and Director of Industries (DoI) have aimed at synergizing their efforts to identify the key products, export trends and challenges. Further to minimize the challenges, quantify the exports and outline export strategy; a detailed district-wise Export Action Pan has been made for all 26 districts of AP, where EY has contributed as Knowledge Partner.

2.ODOP Best Practices: The origin of Handloom towels and lungies can be traced back to about 100 years ago. Woven in the Nandyal district. These plain towels and lungies are made of cotton which makes it very comfortable on the body and is highly heat absorbent. These characteristics make it prefer for the climatic conditions of this region. Nandivargam area in Nandyal district is famous for weaving of coarse variety of plain towels and lungies in both white and chengai colours.

                   

 

 

 

 

 

 

 

 

Material used

                                   The raw material used in the production of Handloom towels and plain lungies is cotton fibre. Cotton yarn isused, in the warp and weft in the body.

Weaving is the process of interlacing two sets of yarn, called the warp and weft, to create fabric. Here’s how cotton weaving works.

Technique applied

1.Warp Preparation: Cotton yarn is wound onto a loom, creating the vertical threads known as the warp

2.Weft Insertion: The weaver interlaces horizontal threads (weft) over and under the warp threads to create the fabric

 

3.News coverage of ODOP product:

4.Participation in Exhibitions:

5.Details of District Nodal Officer:

Assistant Director (H&T),Kurnool & Nandyal, Nandyal District,  Mobile Number :8008705739

6.Nodal Department:

Handlooms and Textiles Department, Kurnool & Nandyal..

Dedicated team for ODOP:

S.Satyam Babu, Assistant Development Officer (H&T), Mobile Number: 6281584788

P.Raghunath  Reddy, Cluster  Development Executive, Banaganapalle.

E.Pallavi,Cluster Designer, Banaganapalle Cluster  Development Programme.

7.DEDICATEDHELPLINE/ALL CENTRE/SUPPORT DESK FOR ODOP:

 Assistant Director (H&T)

 O/o Assistant Director (H&T), Kurnool & Nandyal. Mailid:dhto.kurnool.hnt@gmail.com

8.LIST OF ACTIVITIES BEING UNDERTAKEN BY DISTRICT ADMINISTRATION UNDER ODOP INITIATIVE:

Training programmes have been conducted to provide skilled workers to the entrepreneurs units. By imparting relevant skills and knowledge, these training programmes ensure that the workforce is equipped with the necessary expertise to contribute effectively to the growth of plain towels and lungies in these areas.

In turn enhances the productivity and competitiveness of the entrepreneurs units. Furthermore, the Government’s efforts in creating employment opportunities for Unemployed rural artisans are commendable. By providing training and employment in the handloom industry ,these initiatives empower the weavers and enable them to contribute to the economic development of the region.

This not only helps alleviate unemployment but also promotes gender equality and socio-economic progress.

Overall, these initiatives showcase the Government’s commitment to fostering a favourable business environment, providing support and resources to entrepreneurs and generating employment opportunities for the local community. By empowering entrepreneurs and creating skilled employment opportunities,

Nandivargam, Koilakuntla and Sanjamala areas can continue to thrive as a prominent handloom towels and lungies in these Clusters.

Awareness Camps: Awareness camps are being conducted to sensitize the weavers over new schemes and new techniques in handloom weaving.

 

9.DETAILS OF ODOP SENSITISATION WORKSHOPS BEING CONDUCTED FOR CURRENT STAKEHOLDERS AND NEXT GENERATION STAKEHOLDERS:

By organizing the awareness program, the government aimed to encourage entrepreneurs to adopt environmentally friendly and cost-effective practices through the establishment of a Cluster.

10.LIST OF MENTORS REGISTERED WITH DISTRICT TO PROVIDE MENTORSHIP TO BENEFICIARIES:

The CDE and Designer of the cluster were trained as Master Trainers to provide training to Weavers on new techniques of weaving and Designs. The Weavers Service Centre, Vijayawada has conducted training programme.

 

 

 

Sl.No	NameoftheCDE/Designer	NameoftheCluster	MobileNo.
1.	Palleti Raghunath Reddy, Cluster Development Executive(CDE)	Banaganapalle Cluster	7995583955
2.	Emani Palliavi,Designer	Banaganapalle Cluster	7780197580

11.FUNDING SUPPORT AVAILABLE WITH CLEARLY LAID OUT PROCEDURES TO AVAIL THE SAME:

1.	Name of the Scheme	YSR Nethanna Nestham
	Contact details	8008705739
	Eligibility	The weaver who owns a handloom. The weaver should be engaged in weaving activity to eke out their livelihood   The weaver should belongs Below  Poverty Line
	Link to apply	http://gsws-nbm.ap.gov.in#
2.	Credit facility  Scheme	YSR PENSION KANUKA
	Contactdetails	8008705739
	Eligibility	The weaver who have completed the age of 50 years and shall depend on weaving profession
	Link to apply	https://vswsonline.ap.gov.in#
3.	Credit facility Scheme	CLUSTER DEVELOPMENT PROGRAMME
	Contactdetails	8008705739
	Eligibility	Minimum 50 to 250 weavers in one area are eligible to register in The Cluster Development Programme
	Link to apply	https://handlooms.nic.in#
4.	Credit facility Scheme	PRADHANAMANTRI WEAVERS MUDRA YOJANA
	Contact details	8008705739
	Eligibility	Individual handloom weaver/weaver Entrepreneurs/WeaversCoop. Societies Handloom Organizations
	Link to apply	https://handlooms.nic.in#
5.	Credit facility Schme	Cash Credit facility to Weavers Cooperative Societies in the district Through District Cooperative Central Bank,Kurnool.
	Contact Details	8008705739

12.CLUSTER DEVELOPMENT PROGRAMME:

Under National Handloom Development Programme, the govt. of India has sanctioned (01) Cluster Development Programmes for a period of three years. Under the scheme financial assistance shall be provided for up gradation of looms, accessories of the handloom weavers, so as to improve quality of thefabric.One item is admissible to one weaver beneficiary.The cost sharing of HSS items shall be in the ratio of 90% Govt.of India and 10% of Weaver beneficiary. The details are hereunder.

S.No.	NameoftheClusterDevelopment	No. of	Totalproject	Amount
	Programme	Weaverscovered	Cost (Rs. in Lakhs)	releasedas1st installment
1	Banaganapalli Cluster Development Programme, Nandivargam(V&M), Nandyal Dist.	97	120.11	Rs.44.429
	Total	97	120.11	Rs.44.429

13.PRADHAN MANTRI WEAVERS MUDRA YOJANA:

 The Govt. of India is implementing Pradhan Mantri Weavers Mudra Yojana scheme for providing adequate and timely assistance from the Banks to the Handloom Sector to meet the term loans and working capital at concessional rate of interest of 6% for a period of three years.Margin money assistance at 20% of loan amount subject to maximum of Rs.25,000/-

14. DETAILS OF QUALITY ASSURANCE LABS/CERTIFICATION LABS/PROCESSING UNITS/QUALITY INFRASTRUCTURE WITH CONTACT DETAILS:

There are institutions to support and fix quality standards in handlooms, they are 1. WeaversService Centre, Vijayawada, RITES institute, Hyderabad. In addition to the above the Department of Handlooms and Textiles is providing technical knowhow and supervise quality production of Handloom towels and lungies and silk sarees in Nandyal district.

15.DETAILS OF DEPARTMENTS PROVIDING INSTITUTIONAL SUPPORT TO THE BENEFICIARIES AVAILING THE SUPPORT UNDER ODOP INITIAVE:

The Weavers Service Centre, Ministry of Textiles, Govt. of India, Vijayawada has conducted the training programmes to the weavers in skill upgradation, O/o the Assistant Director, Handlooms and Textiles, Kurnool & Nandyal is providing institutional support to the weavers in the district.

16. GREIVANCE REDRESSAL:

The grievances raised by the weavers will be addressed in multiple ways

1. Individuals may raise grievances through State Level Portal named SPANDANA.                                                          Spandana Link: https://jaganannakuchebudham.ap.gov.in/

2. The grievances may also bring to the notice of dedicated ODOP team for redressal.
3. Individuals may seek information regarding ODOP under the provisions of R.T.I Act from the O/o the Assistant Director (H&T).

17.EXPORT PROMOTION:

The weavers, Master weavers, Weavers Cooperative Societies and Producer houses may increase their earnings by exporting the handloom products to National and International Level. In this regard District Handlooms and Textiles Department will facilitate the interested exporters of Handloom products through H.E.P.C, Govt. Of India, Chennai. The weavers required to possess handloom mark, I.H.B Certification for exporting their products.

18.UPCOMING EVENTS:

It is understood that products produced if not publisized well could not get public recognition, therefore we facilitate mini exhibition of ODOP products in the Collectorate, Kurnool on every Monday, which is a day dedicated to obtain public grievances under SPANDANA programme.

  Similarly on the days of August 15^th and January 26^th, District Administration will organize exhibition of district ODOP products in the parade grounds.

          Every year August 7 is recognized as National Handloom Day, on this day we conduct various     awareness programmes in the district to sensitize the general people over the ODOP product. All the APCO showrooms and dedicated handloom stores will facilitate the similar programmes to bring  awareness in the public.

19.SUPPLIERS OF ODOP PRODUCTS IN THE DISTRICT:

The Nandivargam Weavers Co-operative Society, Nandivargam and the Koilkuntla Weavers Co-operative Society, Koilkuntla.

20.DISTRICT ODOP PRODUCT AVAILABILITY IN GeM AND ONDC PORTAL:

Interested buyers may obtain ODOP products from the e-platform of APCO handlooms, also using platforms like GeM and ONDC Portals through the link provided hereunder,

https://www.apcohandlooms.com

The district administration has encouraged the ODOP product in the District to have availability in all possible e-commerce platforms. In this connection the Nandivargam W.C.S has enrolled in the National E-commerce platforms like GeM whose link is provided hereunder:

ODOP Sellers on-boarded ONDC:

The District administration has encouraged the ODOP product in the District to have availability in all possible e-commerce platforms. In this connection Nandivargam WCS and Koilakuntla, W.C.S has enrolled in the National E-commerce platforms like ONDC whose link is provided hereunder:

 

21.TESTING LABS OF ODOP PRODUCS IN THE DISTRICT:

Quality testing is pivotal in maintaining consistency of product quality. The district administration has identified the importance of testing for assured supply of quality products. Hence, a preliminary testing lab has been established at the APCO central godown, Kurnool. Where in the products produced in various societies were being tested and based on the quality product costing will be undertaken.

22.COLLABORATION WITH ACADEMIC INSTITUTIONS FOR RESEARCH AND DEVELOPMENT:

For the quality output and consistency collaboration has been made with RITES Chennai through APCO. Similarly Collaboration has already been made with IIHT, Venkatagiri for building capabilities of Human Resources through skilled development in advanced technologies, research and to fix standards in the handloom production of the societies to meet as per customer preferences.

 

 

 

 

 

 

 

 

 

23.FINANCIAL ASSISTANCE TO THE WEAVERS AND WEAVERS COOPERATIVE SOCIETIES:

District administration identified the need of financial assistance to the artisans on right time is very much crucial in achievement of desired production and with least friction to the artisans. Therefore through the mechanism of District Consultative Committee administration will observe periodically the assistance/loans provided to the artisans from various banks and to the Weavers Cooperative Societies from the D.C.C.banks by way of Weavers Mudra Scheme and Cash Credit Scheme.